Objective:
Having traded for many years, London herbalist
G Baldwin & Co. had lost sight of its visual identity. The brand was in need of redefining.

Fuse response:
= Identify the core values, i.e. heritage,
longevity.
= Develop a logo conveying those core values.
= Develop a complete brand style and apply it to
stationary, signage product packaging, labels,
catalogue, web site etc.
= Produce all design and artworks.