Objective:
Dotcom Max Cleavage was trading but without a structured brand identity. They also recognised the value of off-line support material.

    Fuse response:
= Establish a unique visual personality which
would help convey a) what the product is called
b)what it does c) where you go to get it and
d) any benefits against other methods.
= Organise those elements into a visual form
appropriate to the mindset and expectations of
the target market.
= Extend the new identity to brochure and
paperware designs.