Objective:
Accountancy trainers Business Steps were keen to stand apart from their more traditionally style competitors.

Fuse response:
= Identify and emphasise the core values i.e.
energy, fun, bright, reliable, confident and
expert in their field.
= Develop a logo conveying those core values.
= Develop a complete brand style and apply it
to stationary, sales literature, delegate and
student material and web site.
= Produce all design and artworks.